What is the ‘white cube’ gallery? Where did the term come from and what does it really mean?

Our partners Artsy delve into the subject at a key moment in Andipa’s evolution. The now ubiquitous art world term the ‘white cube’, first coined in a three-part essay published in Artforum in 1976 by artist and critic Brian O’Doherty, defines the default model for art galleries around the world for the last 80 years!

At the beginning of our new chapter in Andipa’s long history, we found Artsy’s concise and surprising historical exploration of this long-standing trend pertinent to our current state of mind.

You can read the full article here:
https://www.artsy.net/article/artsy-editorial-white-cube-dominate-art