Coming from the ‘Ads Portfolio’ series, this work was conceived together with other artworks featuring iconic American logos, such as the ‘Mobilgas’ logo and the ‘Apple’ logo, and advertisements which featured celebrities: Judy Garland’s ‘Blackglama Fur’ one and Ronald Reagan’s ‘Van Heusen Apparel’ one.
The aim of these pieces was to focus on mainstream, widely recognisable images, and emphasising their relevance in a world which in that time was coming to discover the concept of globalization.